Unmind is a workplace mental health company with a mission to unleash human potential at work, together with our clients.
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OVERVIEW
Unmind is a B2B workplace wellbeing company that provides tools and services to help both individuals and organizations thrive.​
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MY ROLE​
As Director of User Experience, I lead a team of product designers and user researchers across multiple cross-disciplinary product teams. I collaborate closely with leaders in product, engineering, data, marketing, and science to drive strategic decision-making, ensuring that quality of the user experience remains high. I ensure that product teams are equipped with the insights and tools they need to make informed decisions that align with business goals.​
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DESIGN EXCELLENCE
In 2023, inline with shift in our proposition, we completed a rebrand in collaboration with Ragged Edge, a London-based marketing agency. We worked closely to define a brand new identity inline with our new mission.
From the company rebrand, we created a product design system with the aim of speeding up both design and development delivery and ensuring a consistent user experience across our solutions.
PRODUCT TEAMS​​
We have four key product teams:
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Core Wellbeing Experience & AI Coach: This team helps employees monitor, manage, and improve their mental health and wellbeing over time.
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Talk: Focuses on delivering a high-quality online therapy and coaching experience for both employees and practitioners.
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Unmind for Leaders: Provides managers and organizational leaders with tools to monitor team wellbeing and access tips, training, and resources to foster positive workplace cultures.
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Enterprise Readiness: Ensures Unmind’s infrastructure supports enterprise-level clients effectively.
WELLBEING FOR EMPLOYEES
01 RESEARCH
We conducted extensive qualitative and quantitative research, working closely with the science team to understand the challenges employees face in their work environments. Through workshops with stakeholders, we identified four primary user archetypes:
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Curious Skimmer: Seeks quick fixes for specific problems.
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The Pragmatist: Sceptical about mental health with limited understanding, yet curious to learn more.
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Mental Health Enthusiast: Actively engages with wellbeing practices and is knowledgeable about mental health.
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Feelings Fighter: Reluctant to seek help publicly but willing to explore mental health resources privately.
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02 PRIMARY OPPORTUNITY​
A common challenge across all personas is finding the time to focus on their mental health, whether it's completing wellbeing activities, tracking progress, or taking courses.​
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03 SOLUTIONS
PERSONALISED HOME PAGE
Short-form, goal-oriented content tailored to user goals, with reminders to check in on your wellbeing. through email and push notifications
AI COACH
A personalised, science-trained AI coach provides immediate, research-backed guidance in moments of need.​
THERAPY & COACHING
Online, live therapy and coaching sessions for those able to dedicate time weekly.
MS TEAMS & SLACK INTEGRATION
Allows employees to access Unmind in the tools they use every day, reducing the friction to access and engage. ​
IMPACT
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Stable 40% month-on-month retention for the baseline employee wellbeing experience.
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AI Coach users show a 4.5/5 average satisfaction rating, 20% higher than non-AI coach users.
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Talk users demonstrate a 176% increase in engagement compared to non-Talk users
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25,000 therapy sessions consumed since March 2023, with a 63% retention rate (3x the industry standard).
WELLBEING FOR
MANAGERS
01 RESEARCH
We interviewed managers across a variety of industries and identified four primary personas:
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The Facilitator: Focuses on team efficiency but doesn’t typically consider wellbeing as part of their role.
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The Coach: Helps develop team members’ careers and is open to learning about mental health.
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The Guardian: Passionate about management, sees team wellbeing as a core responsibility, and actively seeks ways to improve mental health support.
02 PRIMARY OPPORTUNITY​
​Managers need live, ongoing mental health training and easy access to company policies and wellbeing resources.
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03 SOLUTION
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Mental Health Training for Managers: Video-based training, developed with psychologists, to equip managers with the tools to support their teams and themselves.
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Quick-reference scenario guides for managers.
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Customised Company Resources: Allows organisations to add bespoke resources in the Help section of the Unmind platform.​
IMPACT
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91% completion rate for manager training courses.
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81% of managers reported greater knowledge
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70% of managers feeling more confident in supporting their team’s mental health.
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Client organisations being able to add custom information to their Help sections is still being rolled out so there's no significant data to review just yet.
WELLBEING FOR
ORGANISATIONS
01 RESEARCH
We interviewed HR leaders responsible for employee wellbeing to understand their needs, which centred on increasing awareness, engagement, and making data-driven decisions regarding employee wellbeing. We identified two primary archetypes:
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The Quick-Win Seeker, who typically focusses on the short term, reactive goals: avoiding employees going off sick, ensuring performance stays at a maximum.
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The Strategiser, who typically focusses on building a long term wellbeing strategy. They have started to think more holistically about wellbeing, looking at the culture and environment of the workplace.
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02 PRIMARY OPPORTUNITY​
HR leaders want a unified platform that combines both qualitative and quantitative data, making it easier to assess and act on employee wellbeing insights.
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03 SOLUTION
We developed a survey and analysis tool that provides HR teams with insights into employee wellbeing, including absenteeism, presenteeism, and burnout, with anonymized data to ensure employee privacy. The data can be segmented by team and location, and benchmarking tools allow organizations to compare their results against others in their industry.
IMPACT
The tool has been adopted by 34 clients, including Bain, KPMG, and Uber, with surveys conducted for groups as large as 2,500 employees. Several clients have run the survey multiple times, and we expect to see continued improvements in employee wellbeing as more data is collected.
Unmind Talk user
Being able to access mental health professionals free of charge has been life changing for me.
AI Coach user
This is the best thing that ever happened. Having a safe space where I can open up and get guidance!ened. Having a safe space where I can open up and get guidance!
Unmind Wellbeing user
I think it's honestly the best things that our company's ever done putting this service in place.